Wie mich Microsoft als Kunden verliert

Update: Microsoft: Vom richtigen Umgang mit Kunden

Liebes Microsoft Customer Experience Team,

es wäre interessant zu wissen, welchen volkswirtschaftlichen Schaden die Microsoft Windows Vista Aktivierung jedes Jahr bei Endkunden verursacht.

Nach dem Einspielen der heutigen drei Windows Updates fordert mich mein Windows Vista Home Premium höflich aber bestimmt dazu auf, selbiges innerhalb von drei Tagen zu aktivieren ansonsten schränkt es seinen Dienst ein. Und es möchte auch nur telefonisch reaktiviert werden. Das habe ich aber erst kürzlich gemacht…

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Get rid of useless badges

“Get rid of those RIDICULOUS social media links at the bottom of every post. The only people who have the power to get any of your posts ranking well in Social Media Networks don’t need the little buttons to do it. If they think you’re worthy, they’ll submit regardless.” [via mass-automation]

If your site visitors use tools like del.icio.us, Mister Wong, Digg, Stumble Upon, Netvibes or any similar websites on a regular basis, they already have a browser-plugin or scriptlet in use to add links or content to the described services.

The same goes for SnapShots — Apart from the “monetizing-my-blog aspect” I have no clue why websites like Read/WriteWeb or TechCrunch implemented those services. It’s just annoying. The moment I try to click a link, a layer is popping up, making it almost impossible to me to follow the original link. If I need additional information, I simply visit the site. If I really want to use this service I install the plugin for my favourite browser.

There is absolutely no use for your visitors to see a horde of “badges” and “buttons” on the sidebar showing off your technorati ranking, displaying who’s on your site or presenting the five rss-readers. If your users like your content, they like it because of the useful content and not because of your technorati-ranking. Make your sites usable again and remove those silly badges, plugins and add-ons. Emphasis on “useless”.